Complete brand refresh for UK Leisure centre
Design Process
We began by understanding Life Leisure’s mission to promote health, fitness, and community well-being. The design aimed to create a vibrant and energetic identity that would resonate with a wide audience. Inspired by movement and vitality, we crafted a modern logo with clean typography and a dynamic color palette that reflects an active, welcoming environment. The new design had to be adaptable across signage, apparel, and digital platforms, ensuring a cohesive look throughout.
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