A refined brand refresh to elevate the look and feel while keeping the warmth at the heart of the business.
Design Process
Zo & Co needed an identity that felt more premium without losing its friendly, personal charm. We began by refining the existing brand, simplifying and elevating the visual elements to create a more polished and cohesive look. Typography was carefully selected to feel elegant yet approachable, while the colour palette was softened and balanced to introduce a subtle sense of luxury.
The updated visual system was designed to work seamlessly across packaging, social media and the online store, ensuring consistency at every touchpoint. We paid particular attention to how the brand would appear in digital environments, creating a clean and considered aesthetic that enhances product photography and supports a smooth shopping experience.
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