Frames & More

Frames & More

Frames & More

A refined identity crafted around a simple idea, framing what matters.

Design Process

The concept centred on the ampersand. We refined and framed the “&” to become the focal point of the brand, turning it into a subtle but distinctive visual device that reflects the company’s craft. The mark symbolises bringing elements together, artwork and frame, object and story, customer and maker.

We developed a clean, understated visual system around this idea. The typography is elegant but accessible, allowing the craftsmanship to take centre stage. The colour palette remains restrained and timeless, designed to complement artwork rather than compete with it. Across print, signage and digital touchpoints, the brand feels carefully considered and appropriately minimal.

Final Result

The finished identity feels premium, calm and confident. The framed ampersand becomes a memorable brand signature that reflects the precision and care behind every commission. The overall look positions Frames & More as a specialist, quality-led framing company, helping them stand out from more generic competitors while maintaining a warm, approachable presence.


Final Result

The finished identity feels premium, calm and confident. The framed ampersand becomes a memorable brand signature that reflects the precision and care behind every commission. The overall look positions Frames & More as a specialist, quality-led framing company, helping them stand out from more generic competitors while maintaining a warm, approachable presence.


Final Result

The finished identity feels premium, calm and confident. The framed ampersand becomes a memorable brand signature that reflects the precision and care behind every commission. The overall look positions Frames & More as a specialist, quality-led framing company, helping them stand out from more generic competitors while maintaining a warm, approachable presence.


Copyright 2026 Platform81

Copyright 2026 Platform81

Copyright 2026 Platform81

Copyright 2026 Platform81